Spotify Received a Huge Boost this Year Thanks to an Unexpected Audience

· 2 min read
Spotify Received a Huge Boost this Year Thanks to an Unexpected Audience


Gamers logged on early. The music streamed on gaming consoles between the hours between 6 am and 9am rose 47% from last year.  Just Another Wordpress Site Their favorite music genre? Rap and trap music are their preferred genres. The top songs streamed on gaming consoles included "The Box" by Roddy Ricch, "Blueberry Faygo" by Lil Mosey, "goosebumps" by rapper Travis Scott, "ROCKSTAR" by DaBaby with. Roddy Ricch, Trevor Daniel's "Falling"



After performing a virtual concert on Fortnite, Spotify traffic for Travis Scott, a musician who has deals with McDonalds and PlayStation, skyrocketed. The streaming platform said that streams increased by 207% worldwide between April 26-April 30 last year, compared to the previous year.



People were actually searching for music from video games. The most played soundtracks to video games this year were "Minecraft," the original "Doom" and "Death Stranding."



2020 was also a significant year for virtual artists, artists who have fictional personas, such as the group Gorillaz. The streaming of Hatsune Miku, a Japanese virtual singer increased by 136% in 2018.



Riot Games, the company behind "League of Legends" has created a virtual pop-star group called K/DA in 2018. Their name is a reference to the League of Legends lingo, which refers to the killings and deaths of players in each game. They are then recorded on the scoreboard. Riot brought back the group, voiced this year by real-life singers on a new album. Its songs topped Billboard charts. Its streams were up 109% this year on Spotify.



Riot claimed that its development of K/DA has helped it gain a wider audience beyond League gamers and has helped get more people interested in the game's content it stated to CNN Business in a statement.



Cook declared that gaming and music are compatible, since gamers listen to music while they play.



Spotify continues to look into partnerships with gaming companies. Spotify recently joined forces with League of Legends. It continues to work with Microsoft on the Xbox and PlayStation platforms.



Cook said that Spotify has increased its gaming console streaming streams. It has also added playlists that are curated. "Thinking through how and what people prefer to listen to while they are playing," Cook said.